A page built for calls
One page per service you want more of. Your number at the top, tap-to-call on mobile, your reviews and your service area. No menu to get lost in.
emergencywater heatersboilersdrains
Freelance Google Ads expert · Long Island, NY
See every call your ads bring in.
I run Google Ads for plumbers on Long Island and track every call back to the keyword, the town and the job. You stop paying for clicks that never ring.
FreeNo sales callYou keep the video either way
William PalandreYou talk to me, not to an account manager.
William PalandreGoogle Ads · Call tracking
Calls this week
Example data- 8:14 AMemergency plumberHicksville · 4:02Booked
- 9:37 AMwater heater repairMassapequa · 2:48Booked
- 1:22 PMboiler repairBay Shore · 0:00Missed
- 3:42 PMdrain cleaningHuntington · 2:14Booked
4calls
3booked
1missed
60active clients at Convertix
170+businesses helped since 2024
$800a month to start, flat fee. No % of ad spend
$0setup fee. Month to month
Where the money goes
The click is paid. The call is lost.
On Long Island, a click on "plumber near me" costs between $15 and $55. Most of the plumbing ads I look at lose that visitor in the first few seconds.
- 01The ad sends people to the homepage. They land on a menu, not on the job they searched for.
- 02No tap-to-call button on mobile. A contact form at 11 PM with a burst pipe means they call the next plumber.
- 03No call tracking. Nobody can say which keyword or which town made the phone ring, so the budget goes everywhere.
Your $38 click
Sponsored
www.yourplumbing.com
24/7 Emergency Plumber in Massapequa
Licensed and insured. Fast response across Nassau County. Upfront pricing.
CallGet a quote
Sponsored
www.anotherplumber.com
Plumber Near You, Same Day Service
Drains, water heaters, leaks. Call now.
Lands on: homepage, no call button0 calls
Quick math
What are missed calls costing you?
Move the numbers to match your shop. Nothing is sent anywhere.
Missed calls a month8
Jobs lost a month4
Revenue lost a month$1,800That's $21,600 a year.
Each answered call is worth about $225 to you. Estimates from your inputs; the defaults are an example, not a Long Island average.
Find where my calls are lostWhat I set up
Four pieces. One job: make the phone ring.
Every call, traced
Each campaign gets its own tracking number. You see which keywords and which towns bring calls, how long the calls last, and which ones you missed.
keywordtowndurationmissed calls
Campaigns, managed weekly
Search campaigns on the searches that mean "I need a plumber now". Local Services Ads set up and kept clean. Wasted searches removed every week.
SearchLocal Services Adsnegative keywords
A plain report every month
Calls, cost per call, jobs you booked. No jargon, no 40-page PDF. If a number goes the wrong way, I tell you what I'm changing.
callscost per callbooked jobs
Your monthly report
Three numbers. Every month. Nothing hidden.
You own the Google Ads account and the tracking. You see the same numbers I see, and you can stop any time.
Get this for your businessMonthly report · Your Plumbing Co.
Example figuresTracked calls46
Cost per call$61
Booked jobs21
Calls per week8 · 10 · 12 · 16
Calls by town
Massapequa17
Hicksville13
Levittown9
Bay Shore7
What it costs
One flat fee. Your ad spend goes straight to Google.
From $800/month
- Google Ads and Local Services Ads, managed every week
- A landing page for each service you want more of
- Call tracking on every campaign
- Wasted searches removed weekly
- Monthly report and a call review at day 30
No setup fee · No % of ad spend · Month to month
$1,500 to $3,000/month to start
Paid to Google directly, on your card, in your account. I never mark it up.
What moves the number: the towns you cover, the jobs you want (emergency calls cost more than drain cleaning), the hours you can answer the phone, and how many plumbers bid in your area. Clicks on plumbing searches here run about $15 to $55.
You keep everything
- The Google Ads account and its history
- Your landing pages
- Your call data
No notice period, no exit fee.
A good fit if
- You or someone on your team answers the phone during the hours your ads run.
- You want more of specific jobs: emergencies, water heaters, drains, boilers.
- You can put at least $1,500 a month into ads.
- You work in Nassau or Suffolk.
Not a fit if
- Your schedule is already full and you can't take more jobs.
- You want a fixed number of leads promised in a contract.
- You're looking for the cheapest clicks, whatever they bring.
How it works
From first look to first calls in 30 days.
1Week 0
Free account review
Send me your website, and your Google Ads account if you have one. I show you where calls are being lost, in a short video.
2Weeks 1 to 2
Setup
Landing page, call tracking and campaigns. You approve the page before anything goes live.
3Day 30
First call review
We listen to the calls together, look at cost per call by town, and decide where the budget goes next.
“You run the jobs. I make sure the phone rings, and I show you exactly which ads made it ring.”
William PalandreGoogle Ads for Long Island plumbersWorking with me
- You deal with me directly.I set up and run your account myself. No junior, no ticket system.
- Month to month.No long-term contract. If the calls aren't worth it, you stop.
- Everything stays yours.The ad account, the landing page and the call data belong to you.
- Plain English.Every change I make, I explain in one line. No dashboards you need a course to read.
Freelancer vs agency
Why hire one person instead of an agency?
TopicA typical agencyWorking with me
Who runs your accountAn account manager, often juggling dozens of clientsMe, William. Every change, every week
How they get paidSetup fee, or a % of your ad spendA flat fee from $800 a month
What the report showsClicks, impressions, click-through rateCalls by keyword and town, cost per call, booked jobs
ContractOften 6 to 12 monthsMonth to month
If you leaveThe account sometimes stays with themAccount, pages and call data stay yours
William PalandreFounder, Convertix
About
Hi, I'm William.
I started Convertix in August 2024 with my partner Alexis Gaulard. Today we run Google Ads and Meta Ads for 60 active clients, from e-commerce brands to local businesses.
What I care about is knowing where every call and every sale comes from. Most of the accounts I audit spend money on clicks nobody can trace back to a customer. Fixing that is the first thing I do.
I'm now opening the US market, starting with plumbers and home service businesses on Long Island. I take a limited number of accounts so I can work on each one myself.
FocusGoogle Ads + call tracking
TradesPlumbing, HVAC, electrical
AreaNassau and Suffolk
AgencyConvertix, since 2024
Areas I cover
Nassau and Suffolk, from Inwood to Montauk.
I set up campaigns town by town, by ZIP code, so you only pay for clicks where your trucks go.
Nassau County
Questions
What plumbers ask me first.
Do I need a new website?+
No. I build a separate landing page for your ads. Your current website stays as it is.
How much should I spend on ads?+
It depends on your town and your services. For most plumbers on Long Island, a starting budget between $1,500 and $3,000 a month gives enough calls to see what works. I'll give you a figure for your area in the free review.
What does it cost?+
From $800 a month, all included: management, landing page and call tracking. Ad spend is paid directly to Google and not included. No setup fee, no percentage of your ad spend, no long-term contract.
Can you promise a number of calls?+
No, and be careful with anyone who does. Calls depend on your town, your prices, your reviews and who answers the phone. What I commit to: tracking live within two weeks of your approval, a call review at day 30, and you can leave any month with your account, pages and data.
What counts as a call?+
A call from your ads or landing page that lasts long enough to be a real conversation (I set the threshold with you, usually 60 seconds). Spam and wrong numbers are taken out of the report.
How do I know it's working?+
Every month you get three numbers: tracked calls, cost per call and booked jobs. You see the same Google Ads account I do, and the calls by keyword and by town.
Why a freelancer and not an agency?+
You deal with the person who builds and runs your campaigns, every week. No account manager in between, no percentage of your ad spend, no long contract.
Do you work in my town?+
Anywhere in Nassau and Suffolk. See the list of Long Island towns I cover; if yours isn't there, write to me anyway.
Who owns the ad account?+
You do. The Google Ads account, the landing page and the call data stay yours if we stop working together.
How many calls are you missing?
Send me your website. Within two business days you get a short video showing where your ads lose calls and what I would fix first. Free, no commitment.
- Where your ads send people, and whether they can call in one tap
- Call tracking: is every call counted, by keyword and town?
- Searches you pay for that never turn into calls
- Ad schedule vs the hours you actually answer
- Local Services Ads, call assets and your reviews
Already running Google Ads? You can give me read-only access and I'll look inside the account too. You remove it whenever you want.
I record every review myself.If your account doesn't need me, I'll say so in the video.