By ZIP code, not a wide circle
I start with Smithtown (11787) and the ZIP codes your trucks already cover nearby, then exclude the towns you don't serve. You stop paying for clicks from the wrong side of Suffolk County.
1178711788117541172511767
Hamlet in the Town of Smithtown, Suffolk County
Freelance Google Ads expert in Smithtown, NY
I run Google Ads for plumbers and home service businesses in Smithtown and across the Town of Smithtown, with call tracking on every ad, so you see which searches turn into booked jobs.
FreeNo sales callYou keep the video either way
William PalandreYou talk to me, not to an account manager.
- Population
- 25,6292020 Census
- Housing units
- 8,8002020 Census
- Town
- SmithtownSuffolk County
- ZIP code
- 11787at the town center
Smithtown at a glance
The Smithtown hamlet is the core of the Town of Smithtown on the North Shore, and it includes the former Village of The Landing (dissolved in 1939) and part of San Remo. Its main ZIP is 11787, though part of the hamlet uses the Hauppauge 11788 ZIP, and the town's Whisper bull statue stands at the fork of Jericho Turnpike (NY 25) and NY 25A.
Sources: en.wikipedia.org, en.wikipedia.org
Campaign plan
How I'd set up Google Ads for a Smithtown plumber.
Searches that mean "I need a plumber now"
Campaigns are built around the jobs you want more of, with the town name in the ad, and searches like "plumbing school" or "DIY" removed every week.
plumber smithtownemergency plumber smithtown nywater heater repair smithtowndrain cleaning smithtownboiler repair smithtownsmithtown plumber near mecesspool service smithtown
A page that says Smithtown
Your number at the top, tap-to-call on mobile, your reviews and the towns you cover around Smithtown. One service per page: emergencies, water heaters, drains.
Cesspools and septic are a real search here
Suffolk County counts more than 360,000 individual cesspools and septic systems (Suffolk County, 2016). If you do that work, it gets its own campaign and its own page, separate from emergency plumbing.
What it costs
From $800 a month, flat.
Management, landing page and call tracking included. Ad spend is paid to Google directly, usually $1,500 to $3,000 a month to start on Long Island. No setup fee, no % of ad spend, month to month. Full pricing.
Questions
Smithtown questions.
Do you work with plumbers in Smithtown?+
Yes. I work with plumbers and home service businesses in Smithtown and the rest of the Town of Smithtown. Everything happens remotely: the review, the setup and the monthly report, so you can start without a meeting.
Can my ads show only in Smithtown?+
Yes. Google Ads lets me target Smithtown by ZIP code (11787) or by a radius around your shop, and exclude the towns you don't serve. I usually target by ZIP code so you don't pay for clicks from the wrong side of Suffolk County.
What does it cost for a Smithtown plumber?+
My fee starts at $800 a month, flat. Ad spend is paid to Google directly; for most Long Island plumbers $1,500 to $3,000 a month is a sensible start. I'll give you a figure for Smithtown in the free review.
Do I need a new website?+
No. I build a separate landing page for your ads that mentions Smithtown and the towns you cover. Your current website stays as it is.
How many calls are you missing in Smithtown?
Send me your website. Within two business days you get a short video showing where your ads lose calls and what I would fix first. Free, no commitment.
I record every review myself.If your account doesn't need me, I'll say so in the video.