By ZIP code, not a wide circle
I start with Shirley (11967) and the ZIP codes your trucks already cover nearby, then exclude the towns you don't serve. You stop paying for clicks from the wrong side of Suffolk County.
1196711950119511198011934
Hamlet in the Town of Brookhaven, Suffolk County
Freelance Google Ads expert in Shirley, NY
I run Google Ads for plumbers and home service businesses in Shirley and across the Town of Brookhaven, with call tracking on every ad, so you see which searches turn into booked jobs.
FreeNo sales callYou keep the video either way
William PalandreYou talk to me, not to an account manager.
- Population
- 26,3602020 Census
- Housing units
- 8,7822020 Census
- Town
- BrookhavenSuffolk County
- ZIP code
- 11967at the town center
Shirley at a glance
Shirley is named for developer Walter T. Shirley, who in the 1940s laid out an affordable community on Mastic Bay with some 4,000 small four-room homes, and some early 1900s summer bungalows still stand. The hamlet is served by the Mastic-Shirley LIRR station and the Smith Point Bridge to Fire Island. Suffolk County's Forge River project is building a new Mastic-Shirley sewer district to connect parcels now on onsite wastewater systems.
Sources: en.wikipedia.org, suffolkcountyny.gov
Campaign plan
How I'd set up Google Ads for a Shirley plumber.
Searches that mean "I need a plumber now"
Campaigns are built around the jobs you want more of, with the town name in the ad, and searches like "plumbing school" or "DIY" removed every week.
plumber shirleyemergency plumber shirley nywater heater repair shirleydrain cleaning shirleyboiler repair shirleyshirley plumber near mecesspool service shirley
A page that says Shirley
Your number at the top, tap-to-call on mobile, your reviews and the towns you cover around Shirley. One service per page: emergencies, water heaters, drains.
Cesspools and septic are a real search here
Suffolk County counts more than 360,000 individual cesspools and septic systems (Suffolk County, 2016). If you do that work, it gets its own campaign and its own page, separate from emergency plumbing.
What it costs
From $800 a month, flat.
Management, landing page and call tracking included. Ad spend is paid to Google directly, usually $1,500 to $3,000 a month to start on Long Island. No setup fee, no % of ad spend, month to month. Full pricing.
Questions
Shirley questions.
Do you work with plumbers in Shirley?+
Yes. I work with plumbers and home service businesses in Shirley and the rest of the Town of Brookhaven. Everything happens remotely: the review, the setup and the monthly report, so you can start without a meeting.
Can my ads show only in Shirley?+
Yes. Google Ads lets me target Shirley by ZIP code (11967) or by a radius around your shop, and exclude the towns you don't serve. I usually target by ZIP code so you don't pay for clicks from the wrong side of Suffolk County.
What does it cost for a Shirley plumber?+
My fee starts at $800 a month, flat. Ad spend is paid to Google directly; for most Long Island plumbers $1,500 to $3,000 a month is a sensible start. I'll give you a figure for Shirley in the free review.
Do I need a new website?+
No. I build a separate landing page for your ads that mentions Shirley and the towns you cover. Your current website stays as it is.
How many calls are you missing in Shirley?
Send me your website. Within two business days you get a short video showing where your ads lose calls and what I would fix first. Free, no commitment.
I record every review myself.If your account doesn't need me, I'll say so in the video.