By ZIP code, not a wide circle
I start with Merrick (11566) and the ZIP codes your trucks already cover nearby, then exclude the towns you don't serve. You stop paying for clicks from the wrong side of Nassau County.
11566117101152011575
Hamlet in the Town of Hempstead, Nassau County
Freelance Google Ads expert in Merrick, NY
I run Google Ads for plumbers and home service businesses in Merrick and across the Town of Hempstead, with call tracking on every ad, so you see which searches turn into booked jobs.
FreeNo sales callYou keep the video either way
William PalandreYou talk to me, not to an account manager.
- Population
- 22,0402020 Census
- Housing units
- 7,6722020 Census
- Town
- HempsteadNassau County
- ZIP code
- 11566at the town center
Merrick at a glance
Merrick is a South Shore hamlet where about a fifth of the area is water, with peninsulas south of Merrick Road reaching into the bay. During Hurricane Sandy in 2012, floodwaters reached three to six feet in many parts of south Merrick and south Bellmore and came up to the Merrick Road business district. The Merrick LIRR station is on the Babylon Branch.
Sources: en.wikipedia.org, liherald.com
Campaign plan
How I'd set up Google Ads for a Merrick plumber.
Searches that mean "I need a plumber now"
Campaigns are built around the jobs you want more of, with the town name in the ad, and searches like "plumbing school" or "DIY" removed every week.
plumber merrickemergency plumber merrick nywater heater repair merrickdrain cleaning merrickboiler repair merrickmerrick plumber near me
A page that says Merrick
Your number at the top, tap-to-call on mobile, your reviews and the towns you cover around Merrick. One service per page: emergencies, water heaters, drains.
Towns are close together, so targeting matters
In Nassau, the next town is often a few minutes away. A loose radius quickly spills into areas you don't serve, so I target town by town and check the calls by ZIP code every month.
What it costs
From $800 a month, flat.
Management, landing page and call tracking included. Ad spend is paid to Google directly, usually $1,500 to $3,000 a month to start on Long Island. No setup fee, no % of ad spend, month to month. Full pricing.
Questions
Merrick questions.
Do you work with plumbers in Merrick?+
Yes. I work with plumbers and home service businesses in Merrick and the rest of the Town of Hempstead. Everything happens remotely: the review, the setup and the monthly report, so you can start without a meeting.
Can my ads show only in Merrick?+
Yes. Google Ads lets me target Merrick by ZIP code (11566) or by a radius around your shop, and exclude the towns you don't serve. I usually target by ZIP code so you don't pay for clicks from the wrong side of Nassau County.
What does it cost for a Merrick plumber?+
My fee starts at $800 a month, flat. Ad spend is paid to Google directly; for most Long Island plumbers $1,500 to $3,000 a month is a sensible start. I'll give you a figure for Merrick in the free review.
Do I need a new website?+
No. I build a separate landing page for your ads that mentions Merrick and the towns you cover. Your current website stays as it is.
How many calls are you missing in Merrick?
Send me your website. Within two business days you get a short video showing where your ads lose calls and what I would fix first. Free, no commitment.
I record every review myself.If your account doesn't need me, I'll say so in the video.