By ZIP code, not a wide circle
I start with North Merrick (11566) and the ZIP codes your trucks already cover nearby, then exclude the towns you don't serve. You stop paying for clicks from the wrong side of Nassau County.
11566117101157511554
Hamlet in the Town of Hempstead, Nassau County
Freelance Google Ads expert in North Merrick, NY
I run Google Ads for plumbers and home service businesses in North Merrick and across the Town of Hempstead, with call tracking on every ad, so you see which searches turn into booked jobs.
FreeNo sales callYou keep the video either way
William PalandreYou talk to me, not to an account manager.
- Population
- 12,2382020 Census
- Housing units
- 4,1372020 Census
- Town
- HempsteadNassau County
- ZIP code
- 11566at the town center
North Merrick at a glance
North Merrick is a small, mostly residential hamlet of about 1.8 square miles in the Town of Hempstead. The Meadowbrook and Southern State Parkways pass through it, and Camp Avenue, Jerusalem Avenue and Merrick Avenue are its main local roads. It is inland from the waterfront areas of Merrick to the south.
Source: en.wikipedia.org
Campaign plan
How I'd set up Google Ads for a North Merrick plumber.
Searches that mean "I need a plumber now"
Campaigns are built around the jobs you want more of, with the town name in the ad, and searches like "plumbing school" or "DIY" removed every week.
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A page that says North Merrick
Your number at the top, tap-to-call on mobile, your reviews and the towns you cover around North Merrick. One service per page: emergencies, water heaters, drains.
Towns are close together, so targeting matters
In Nassau, the next town is often a few minutes away. A loose radius quickly spills into areas you don't serve, so I target town by town and check the calls by ZIP code every month.
What it costs
From $800 a month, flat.
Management, landing page and call tracking included. Ad spend is paid to Google directly, usually $1,500 to $3,000 a month to start on Long Island. No setup fee, no % of ad spend, month to month. Full pricing.
Questions
North Merrick questions.
Do you work with plumbers in North Merrick?+
Yes. I work with plumbers and home service businesses in North Merrick and the rest of the Town of Hempstead. Everything happens remotely: the review, the setup and the monthly report, so you can start without a meeting.
Can my ads show only in North Merrick?+
Yes. Google Ads lets me target North Merrick by ZIP code (11566) or by a radius around your shop, and exclude the towns you don't serve. I usually target by ZIP code so you don't pay for clicks from the wrong side of Nassau County.
What does it cost for a North Merrick plumber?+
My fee starts at $800 a month, flat. Ad spend is paid to Google directly; for most Long Island plumbers $1,500 to $3,000 a month is a sensible start. I'll give you a figure for North Merrick in the free review.
Do I need a new website?+
No. I build a separate landing page for your ads that mentions North Merrick and the towns you cover. Your current website stays as it is.
How many calls are you missing in North Merrick?
Send me your website. Within two business days you get a short video showing where your ads lose calls and what I would fix first. Free, no commitment.
I record every review myself.If your account doesn't need me, I'll say so in the video.