By ZIP code, not a wide circle
I start with Holtsville (11742) and the ZIP codes your trucks already cover nearby, then exclude the towns you don't serve. You stop paying for clicks from the wrong side of Suffolk County.
1174211741117381177211763
Hamlet in the Town of Brookhaven, Suffolk County
Freelance Google Ads expert in Holtsville, NY
I run Google Ads for plumbers and home service businesses in Holtsville and across the Town of Brookhaven, with call tracking on every ad, so you see which searches turn into booked jobs.
FreeNo sales callYou keep the video either way
William PalandreYou talk to me, not to an account manager.
- Population
- 18,9372020 Census
- Housing units
- 6,6462020 Census
- Town
- BrookhavenSuffolk County
- ZIP code
- 11742at the town center
Holtsville at a glance
Holtsville was a farming area with only a few houses into the 1870s and is now home to a large IRS processing center opened in 1972 and NYPA's Richard M. Flynn Power Plant. Its LIRR station closed in 1998, so residents use Ronkonkoma or Medford, and the Long Island Expressway serves the hamlet at Exit 62.
Source: en.wikipedia.org
Campaign plan
How I'd set up Google Ads for a Holtsville plumber.
Searches that mean "I need a plumber now"
Campaigns are built around the jobs you want more of, with the town name in the ad, and searches like "plumbing school" or "DIY" removed every week.
plumber holtsvilleemergency plumber holtsville nywater heater repair holtsvilledrain cleaning holtsvilleboiler repair holtsvilleholtsville plumber near mecesspool service holtsville
A page that says Holtsville
Your number at the top, tap-to-call on mobile, your reviews and the towns you cover around Holtsville. One service per page: emergencies, water heaters, drains.
Cesspools and septic are a real search here
Suffolk County counts more than 360,000 individual cesspools and septic systems (Suffolk County, 2016). If you do that work, it gets its own campaign and its own page, separate from emergency plumbing.
What it costs
From $800 a month, flat.
Management, landing page and call tracking included. Ad spend is paid to Google directly, usually $1,500 to $3,000 a month to start on Long Island. No setup fee, no % of ad spend, month to month. Full pricing.
Questions
Holtsville questions.
Do you work with plumbers in Holtsville?+
Yes. I work with plumbers and home service businesses in Holtsville and the rest of the Town of Brookhaven. Everything happens remotely: the review, the setup and the monthly report, so you can start without a meeting.
Can my ads show only in Holtsville?+
Yes. Google Ads lets me target Holtsville by ZIP code (11742) or by a radius around your shop, and exclude the towns you don't serve. I usually target by ZIP code so you don't pay for clicks from the wrong side of Suffolk County.
What does it cost for a Holtsville plumber?+
My fee starts at $800 a month, flat. Ad spend is paid to Google directly; for most Long Island plumbers $1,500 to $3,000 a month is a sensible start. I'll give you a figure for Holtsville in the free review.
Do I need a new website?+
No. I build a separate landing page for your ads that mentions Holtsville and the towns you cover. Your current website stays as it is.
How many calls are you missing in Holtsville?
Send me your website. Within two business days you get a short video showing where your ads lose calls and what I would fix first. Free, no commitment.
I record every review myself.If your account doesn't need me, I'll say so in the video.