By ZIP code, not a wide circle
I start with Selden (11784) and the ZIP codes your trucks already cover nearby, then exclude the towns you don't serve. You stop paying for clicks from the wrong side of Suffolk County.
1178411720117271177611738
Hamlet in the Town of Brookhaven, Suffolk County
Freelance Google Ads expert in Selden, NY
I run Google Ads for plumbers and home service businesses in Selden and across the Town of Brookhaven, with call tracking on every ad, so you see which searches turn into booked jobs.
FreeNo sales callYou keep the video either way
William PalandreYou talk to me, not to an account manager.
- Population
- 21,2622020 Census
- Housing units
- 7,1672020 Census
- Town
- BrookhavenSuffolk County
- ZIP code
- 11784at the town center
Selden at a glance
Selden grew from a small farm community into a suburb, with suburban development picking up in the early 1950s and the area primarily suburban by the early 1970s. Most local businesses sit along Middle Country Road (Route 25), lined with shopping centers such as College Plaza and Independence Plaza, and the hamlet is home to the main Ammerman campus of Suffolk County Community College. Selden borders Coram, Farmingville, Centereach and Terryville.
Source: en.wikipedia.org
Campaign plan
How I'd set up Google Ads for a Selden plumber.
Searches that mean "I need a plumber now"
Campaigns are built around the jobs you want more of, with the town name in the ad, and searches like "plumbing school" or "DIY" removed every week.
plumber seldenemergency plumber selden nywater heater repair seldendrain cleaning seldenboiler repair seldenselden plumber near mecesspool service selden
A page that says Selden
Your number at the top, tap-to-call on mobile, your reviews and the towns you cover around Selden. One service per page: emergencies, water heaters, drains.
Cesspools and septic are a real search here
Suffolk County counts more than 360,000 individual cesspools and septic systems (Suffolk County, 2016). If you do that work, it gets its own campaign and its own page, separate from emergency plumbing.
What it costs
From $800 a month, flat.
Management, landing page and call tracking included. Ad spend is paid to Google directly, usually $1,500 to $3,000 a month to start on Long Island. No setup fee, no % of ad spend, month to month. Full pricing.
Questions
Selden questions.
Do you work with plumbers in Selden?+
Yes. I work with plumbers and home service businesses in Selden and the rest of the Town of Brookhaven. Everything happens remotely: the review, the setup and the monthly report, so you can start without a meeting.
Can my ads show only in Selden?+
Yes. Google Ads lets me target Selden by ZIP code (11784) or by a radius around your shop, and exclude the towns you don't serve. I usually target by ZIP code so you don't pay for clicks from the wrong side of Suffolk County.
What does it cost for a Selden plumber?+
My fee starts at $800 a month, flat. Ad spend is paid to Google directly; for most Long Island plumbers $1,500 to $3,000 a month is a sensible start. I'll give you a figure for Selden in the free review.
Do I need a new website?+
No. I build a separate landing page for your ads that mentions Selden and the towns you cover. Your current website stays as it is.
How many calls are you missing in Selden?
Send me your website. Within two business days you get a short video showing where your ads lose calls and what I would fix first. Free, no commitment.
I record every review myself.If your account doesn't need me, I'll say so in the video.