By ZIP code, not a wide circle
I start with St. James (11780) and the ZIP codes your trucks already cover nearby, then exclude the towns you don't serve. You stop paying for clicks from the wrong side of Suffolk County.
1178011767117551179011787
Hamlet in the Town of Smithtown, Suffolk County
Freelance Google Ads expert in St. James, NY
I run Google Ads for plumbers and home service businesses in St. James and across the Town of Smithtown, with call tracking on every ad, so you see which searches turn into booked jobs.
FreeNo sales callYou keep the video either way
William PalandreYou talk to me, not to an account manager.
- Population
- 13,4872020 Census
- Housing units
- 4,9212020 Census
- Town
- SmithtownSuffolk County
- ZIP code
- 11780at the town center
St. James at a glance
St. James is a North Shore hamlet in the Town of Smithtown whose 19th-century buildings line NY 25A (North Country Road), including the St. James General Store, part of a historic district listed in 1973. Its LIRR station-house is the second-oldest on the railroad, and Stony Brook University's main campus sits just to the east.
Source: en.wikipedia.org
Campaign plan
How I'd set up Google Ads for a St. James plumber.
Searches that mean "I need a plumber now"
Campaigns are built around the jobs you want more of, with the town name in the ad, and searches like "plumbing school" or "DIY" removed every week.
plumber st. jamesemergency plumber st. james nywater heater repair st. jamesdrain cleaning st. jamesboiler repair st. jamesst. james plumber near mecesspool service st. james
A page that says St. James
Your number at the top, tap-to-call on mobile, your reviews and the towns you cover around St. James. One service per page: emergencies, water heaters, drains.
Cesspools and septic are a real search here
Suffolk County counts more than 360,000 individual cesspools and septic systems (Suffolk County, 2016). If you do that work, it gets its own campaign and its own page, separate from emergency plumbing.
What it costs
From $800 a month, flat.
Management, landing page and call tracking included. Ad spend is paid to Google directly, usually $1,500 to $3,000 a month to start on Long Island. No setup fee, no % of ad spend, month to month. Full pricing.
Questions
St. James questions.
Do you work with plumbers in St. James?+
Yes. I work with plumbers and home service businesses in St. James and the rest of the Town of Smithtown. Everything happens remotely: the review, the setup and the monthly report, so you can start without a meeting.
Can my ads show only in St. James?+
Yes. Google Ads lets me target St. James by ZIP code (11780) or by a radius around your shop, and exclude the towns you don't serve. I usually target by ZIP code so you don't pay for clicks from the wrong side of Suffolk County.
What does it cost for a St. James plumber?+
My fee starts at $800 a month, flat. Ad spend is paid to Google directly; for most Long Island plumbers $1,500 to $3,000 a month is a sensible start. I'll give you a figure for St. James in the free review.
Do I need a new website?+
No. I build a separate landing page for your ads that mentions St. James and the towns you cover. Your current website stays as it is.
How many calls are you missing in St. James?
Send me your website. Within two business days you get a short video showing where your ads lose calls and what I would fix first. Free, no commitment.
I record every review myself.If your account doesn't need me, I'll say so in the video.