By ZIP code, not a wide circle
I start with Mastic (11950) and the ZIP codes your trucks already cover nearby, then exclude the towns you don't serve. You stop paying for clicks from the wrong side of Suffolk County.
1195011967119341195111949
Hamlet in the Town of Brookhaven, Suffolk County
Freelance Google Ads expert in Mastic, NY
I run Google Ads for plumbers and home service businesses in Mastic and across the Town of Brookhaven, with call tracking on every ad, so you see which searches turn into booked jobs.
FreeNo sales callYou keep the video either way
William PalandreYou talk to me, not to an account manager.
- Population
- 15,4042020 Census
- Housing units
- 4,7922020 Census
- Town
- BrookhavenSuffolk County
- ZIP code
- 11950at the town center
Mastic at a glance
Mastic lies along the Forge River and Montauk Highway, and its northern section, known as Manor Park, stretches up to Sunrise Highway next to Brookhaven Airport. Suffolk County's Forge River project is creating a Mastic-Shirley sewer district with a new treatment plant to connect parcels that currently rely on onsite wastewater systems. The 2020 census counted 4,792 housing units.
Sources: en.wikipedia.org, suffolkcountyny.gov
Campaign plan
How I'd set up Google Ads for a Mastic plumber.
Searches that mean "I need a plumber now"
Campaigns are built around the jobs you want more of, with the town name in the ad, and searches like "plumbing school" or "DIY" removed every week.
plumber masticemergency plumber mastic nywater heater repair masticdrain cleaning masticboiler repair masticmastic plumber near mecesspool service mastic
A page that says Mastic
Your number at the top, tap-to-call on mobile, your reviews and the towns you cover around Mastic. One service per page: emergencies, water heaters, drains.
Cesspools and septic are a real search here
Suffolk County counts more than 360,000 individual cesspools and septic systems (Suffolk County, 2016). If you do that work, it gets its own campaign and its own page, separate from emergency plumbing.
What it costs
From $800 a month, flat.
Management, landing page and call tracking included. Ad spend is paid to Google directly, usually $1,500 to $3,000 a month to start on Long Island. No setup fee, no % of ad spend, month to month. Full pricing.
Questions
Mastic questions.
Do you work with plumbers in Mastic?+
Yes. I work with plumbers and home service businesses in Mastic and the rest of the Town of Brookhaven. Everything happens remotely: the review, the setup and the monthly report, so you can start without a meeting.
Can my ads show only in Mastic?+
Yes. Google Ads lets me target Mastic by ZIP code (11950) or by a radius around your shop, and exclude the towns you don't serve. I usually target by ZIP code so you don't pay for clicks from the wrong side of Suffolk County.
What does it cost for a Mastic plumber?+
My fee starts at $800 a month, flat. Ad spend is paid to Google directly; for most Long Island plumbers $1,500 to $3,000 a month is a sensible start. I'll give you a figure for Mastic in the free review.
Do I need a new website?+
No. I build a separate landing page for your ads that mentions Mastic and the towns you cover. Your current website stays as it is.
How many calls are you missing in Mastic?
Send me your website. Within two business days you get a short video showing where your ads lose calls and what I would fix first. Free, no commitment.
I record every review myself.If your account doesn't need me, I'll say so in the video.