By ZIP code, not a wide circle
I start with Ridge (11961) and the ZIP codes your trucks already cover nearby, then exclude the towns you don't serve. You stop paying for clicks from the wrong side of Suffolk County.
1196111786119531179211778
Hamlet in the Town of Brookhaven, Suffolk County
Freelance Google Ads expert in Ridge, NY
I run Google Ads for plumbers and home service businesses in Ridge and across the Town of Brookhaven, with call tracking on every ad, so you see which searches turn into booked jobs.
FreeNo sales callYou keep the video either way
William PalandreYou talk to me, not to an account manager.
- Population
- 13,2712020 Census
- Housing units
- 6,3362020 Census
- Town
- BrookhavenSuffolk County
- ZIP code
- 11961at the town center
Ridge at a glance
Ridge sits at the northwestern end of the Long Island Central Pine Barrens, and a sign in the hamlet center calls it the Gateway to the Pine Barrens. Much of the former Longwood Estate was carved into housing developments after 1967, and the William Floyd Parkway runs through the area. The 2020 census counted 6,336 housing units.
Source: en.wikipedia.org
Campaign plan
How I'd set up Google Ads for a Ridge plumber.
Searches that mean "I need a plumber now"
Campaigns are built around the jobs you want more of, with the town name in the ad, and searches like "plumbing school" or "DIY" removed every week.
plumber ridgeemergency plumber ridge nywater heater repair ridgedrain cleaning ridgeboiler repair ridgeridge plumber near mecesspool service ridge
A page that says Ridge
Your number at the top, tap-to-call on mobile, your reviews and the towns you cover around Ridge. One service per page: emergencies, water heaters, drains.
Cesspools and septic are a real search here
Suffolk County counts more than 360,000 individual cesspools and septic systems (Suffolk County, 2016). If you do that work, it gets its own campaign and its own page, separate from emergency plumbing.
What it costs
From $800 a month, flat.
Management, landing page and call tracking included. Ad spend is paid to Google directly, usually $1,500 to $3,000 a month to start on Long Island. No setup fee, no % of ad spend, month to month. Full pricing.
Questions
Ridge questions.
Do you work with plumbers in Ridge?+
Yes. I work with plumbers and home service businesses in Ridge and the rest of the Town of Brookhaven. Everything happens remotely: the review, the setup and the monthly report, so you can start without a meeting.
Can my ads show only in Ridge?+
Yes. Google Ads lets me target Ridge by ZIP code (11961) or by a radius around your shop, and exclude the towns you don't serve. I usually target by ZIP code so you don't pay for clicks from the wrong side of Suffolk County.
What does it cost for a Ridge plumber?+
My fee starts at $800 a month, flat. Ad spend is paid to Google directly; for most Long Island plumbers $1,500 to $3,000 a month is a sensible start. I'll give you a figure for Ridge in the free review.
Do I need a new website?+
No. I build a separate landing page for your ads that mentions Ridge and the towns you cover. Your current website stays as it is.
How many calls are you missing in Ridge?
Send me your website. Within two business days you get a short video showing where your ads lose calls and what I would fix first. Free, no commitment.
I record every review myself.If your account doesn't need me, I'll say so in the video.