By ZIP code, not a wide circle
I start with Middle Island (11953) and the ZIP codes your trucks already cover nearby, then exclude the towns you don't serve. You stop paying for clicks from the wrong side of Suffolk County.
1195311727119611176611764
Hamlet in the Town of Brookhaven, Suffolk County
Freelance Google Ads expert in Middle Island, NY
I run Google Ads for plumbers and home service businesses in Middle Island and across the Town of Brookhaven, with call tracking on every ad, so you see which searches turn into booked jobs.
FreeNo sales callYou keep the video either way
William PalandreYou talk to me, not to an account manager.
- Population
- 10,5462020 Census
- Housing units
- 4,5882020 Census
- Town
- BrookhavenSuffolk County
- ZIP code
- 11953at the town center
Middle Island at a glance
Middle Island takes its name from its position roughly halfway across Long Island, and Route 25 runs through it past Artist Lake. The hamlet has several lakes, including Artist Lake, Pine Lake and Spring Lake, and holds the headwaters of the Carmans River inside Cathedral Pines County Park. The 2020 census counted 4,588 housing units.
Source: en.wikipedia.org
Campaign plan
How I'd set up Google Ads for a Middle Island plumber.
Searches that mean "I need a plumber now"
Campaigns are built around the jobs you want more of, with the town name in the ad, and searches like "plumbing school" or "DIY" removed every week.
plumber middle islandemergency plumber middle island nywater heater repair middle islanddrain cleaning middle islandboiler repair middle islandmiddle island plumber near mecesspool service middle island
A page that says Middle Island
Your number at the top, tap-to-call on mobile, your reviews and the towns you cover around Middle Island. One service per page: emergencies, water heaters, drains.
Cesspools and septic are a real search here
Suffolk County counts more than 360,000 individual cesspools and septic systems (Suffolk County, 2016). If you do that work, it gets its own campaign and its own page, separate from emergency plumbing.
What it costs
From $800 a month, flat.
Management, landing page and call tracking included. Ad spend is paid to Google directly, usually $1,500 to $3,000 a month to start on Long Island. No setup fee, no % of ad spend, month to month. Full pricing.
Questions
Middle Island questions.
Do you work with plumbers in Middle Island?+
Yes. I work with plumbers and home service businesses in Middle Island and the rest of the Town of Brookhaven. Everything happens remotely: the review, the setup and the monthly report, so you can start without a meeting.
Can my ads show only in Middle Island?+
Yes. Google Ads lets me target Middle Island by ZIP code (11953) or by a radius around your shop, and exclude the towns you don't serve. I usually target by ZIP code so you don't pay for clicks from the wrong side of Suffolk County.
What does it cost for a Middle Island plumber?+
My fee starts at $800 a month, flat. Ad spend is paid to Google directly; for most Long Island plumbers $1,500 to $3,000 a month is a sensible start. I'll give you a figure for Middle Island in the free review.
Do I need a new website?+
No. I build a separate landing page for your ads that mentions Middle Island and the towns you cover. Your current website stays as it is.
How many calls are you missing in Middle Island?
Send me your website. Within two business days you get a short video showing where your ads lose calls and what I would fix first. Free, no commitment.
I record every review myself.If your account doesn't need me, I'll say so in the video.