By ZIP code, not a wide circle
I start with Oyster Bay (11771) and the ZIP codes your trucks already cover nearby, then exclude the towns you don't serve. You stop paying for clicks from the wrong side of Nassau County.
1177111709117911179711542
Hamlet in the Town of Oyster Bay, Nassau County
Freelance Google Ads expert in Oyster Bay, NY
I run Google Ads for plumbers and home service businesses in Oyster Bay and across the Town of Oyster Bay, with call tracking on every ad, so you see which searches turn into booked jobs.
FreeNo sales callYou keep the video either way
William PalandreYou talk to me, not to an account manager.
- Population
- 7,0492020 Census
- Housing units
- 2,9642020 Census
- Town
- Oyster BayNassau County
- ZIP code
- 11771at the town center
Oyster Bay at a glance
Oyster Bay is the North Shore hamlet that serves as the seat of the Town of Oyster Bay, on Oyster Bay Harbor, with roughly a quarter of its area in water. Hurricane Sandy destroyed West Shore Road in 2012, and the road took about four years to rebuild. The 11771 post office also serves nearby villages such as Oyster Bay Cove, Mill Neck, Centre Island and Cove Neck.
Source: en.wikipedia.org
Campaign plan
How I'd set up Google Ads for a Oyster Bay plumber.
Searches that mean "I need a plumber now"
Campaigns are built around the jobs you want more of, with the town name in the ad, and searches like "plumbing school" or "DIY" removed every week.
plumber oyster bayemergency plumber oyster bay nywater heater repair oyster baydrain cleaning oyster bayboiler repair oyster bayoyster bay plumber near me
A page that says Oyster Bay
Your number at the top, tap-to-call on mobile, your reviews and the towns you cover around Oyster Bay. One service per page: emergencies, water heaters, drains.
Towns are close together, so targeting matters
In Nassau, the next town is often a few minutes away. A loose radius quickly spills into areas you don't serve, so I target town by town and check the calls by ZIP code every month.
What it costs
From $800 a month, flat.
Management, landing page and call tracking included. Ad spend is paid to Google directly, usually $1,500 to $3,000 a month to start on Long Island. No setup fee, no % of ad spend, month to month. Full pricing.
Questions
Oyster Bay questions.
Do you work with plumbers in Oyster Bay?+
Yes. I work with plumbers and home service businesses in Oyster Bay and the rest of the Town of Oyster Bay. Everything happens remotely: the review, the setup and the monthly report, so you can start without a meeting.
Can my ads show only in Oyster Bay?+
Yes. Google Ads lets me target Oyster Bay by ZIP code (11771) or by a radius around your shop, and exclude the towns you don't serve. I usually target by ZIP code so you don't pay for clicks from the wrong side of Nassau County.
What does it cost for a Oyster Bay plumber?+
My fee starts at $800 a month, flat. Ad spend is paid to Google directly; for most Long Island plumbers $1,500 to $3,000 a month is a sensible start. I'll give you a figure for Oyster Bay in the free review.
Do I need a new website?+
No. I build a separate landing page for your ads that mentions Oyster Bay and the towns you cover. Your current website stays as it is.
How many calls are you missing in Oyster Bay?
Send me your website. Within two business days you get a short video showing where your ads lose calls and what I would fix first. Free, no commitment.
I record every review myself.If your account doesn't need me, I'll say so in the video.