By ZIP code, not a wide circle
I start with Massapequa (11758) and the ZIP codes your trucks already cover nearby, then exclude the towns you don't serve. You stop paying for clicks from the wrong side of Nassau County.
11758117831176211793
Hamlet in the Town of Oyster Bay, Nassau County
Freelance Google Ads expert in Massapequa, NY
I run Google Ads for plumbers and home service businesses in Massapequa and across the Town of Oyster Bay, with call tracking on every ad, so you see which searches turn into booked jobs.
FreeNo sales callYou keep the video either way
William PalandreYou talk to me, not to an account manager.
- Population
- 21,3552020 Census
- Housing units
- 7,3752020 Census
- Town
- Oyster BayNassau County
- ZIP code
- 11758at the town center
Massapequa at a glance
Massapequa grew from about 3,500 residents in 1940 to roughly 40,000 by 1960, so much of its housing is postwar. Southern neighborhoods such as Biltmore Shores, Harbor Green and Bar Harbor sit along canals that run about a mile inland, and Hurricane Sandy in 2012 flooded hundreds of houses south of Merrick Road, many of which had to be gutted and renovated.
Source: en.wikipedia.org
Campaign plan
How I'd set up Google Ads for a Massapequa plumber.
Searches that mean "I need a plumber now"
Campaigns are built around the jobs you want more of, with the town name in the ad, and searches like "plumbing school" or "DIY" removed every week.
plumber massapequaemergency plumber massapequa nywater heater repair massapequadrain cleaning massapequaboiler repair massapequamassapequa plumber near me
A page that says Massapequa
Your number at the top, tap-to-call on mobile, your reviews and the towns you cover around Massapequa. One service per page: emergencies, water heaters, drains.
Towns are close together, so targeting matters
In Nassau, the next town is often a few minutes away. A loose radius quickly spills into areas you don't serve, so I target town by town and check the calls by ZIP code every month.
What it costs
From $800 a month, flat.
Management, landing page and call tracking included. Ad spend is paid to Google directly, usually $1,500 to $3,000 a month to start on Long Island. No setup fee, no % of ad spend, month to month. Full pricing.
Questions
Massapequa questions.
Do you work with plumbers in Massapequa?+
Yes. I work with plumbers and home service businesses in Massapequa and the rest of the Town of Oyster Bay. Everything happens remotely: the review, the setup and the monthly report, so you can start without a meeting.
Can my ads show only in Massapequa?+
Yes. Google Ads lets me target Massapequa by ZIP code (11758) or by a radius around your shop, and exclude the towns you don't serve. I usually target by ZIP code so you don't pay for clicks from the wrong side of Nassau County.
What does it cost for a Massapequa plumber?+
My fee starts at $800 a month, flat. Ad spend is paid to Google directly; for most Long Island plumbers $1,500 to $3,000 a month is a sensible start. I'll give you a figure for Massapequa in the free review.
Do I need a new website?+
No. I build a separate landing page for your ads that mentions Massapequa and the towns you cover. Your current website stays as it is.
How many calls are you missing in Massapequa?
Send me your website. Within two business days you get a short video showing where your ads lose calls and what I would fix first. Free, no commitment.
I record every review myself.If your account doesn't need me, I'll say so in the video.