By ZIP code, not a wide circle
I start with Lawrence (11559) and the ZIP codes your trucks already cover nearby, then exclude the towns you don't serve. You stop paying for clicks from the wrong side of Nassau County.
1155911516110961159811557
Village in the Town of Hempstead, Nassau County
Freelance Google Ads expert in Lawrence, NY
I run Google Ads for plumbers and home service businesses in Lawrence and across the Town of Hempstead, with call tracking on every ad, so you see which searches turn into booked jobs.
FreeNo sales callYou keep the video either way
William PalandreYou talk to me, not to an account manager.
- Population
- 6,8092020 Census
- Housing units
- 2,4322020 Census
- Town
- HempsteadNassau County
- ZIP code
- 11559at the town center
Lawrence at a glance
Lawrence is a Five Towns village on the Queens border, near Reynolds Channel, connected to Atlantic Beach by the Atlantic Beach Bridge. Old Lawrence, or Back Lawrence, has many large homes, mansions and beachside villas on very large lots, some dating back to the American Revolution. Central Avenue, continuing into Cedarhurst, is the commercial strip, and the village has Lawrence and Inwood LIRR stations on the Far Rockaway Branch.
Source: en.wikipedia.org
Campaign plan
How I'd set up Google Ads for a Lawrence plumber.
Searches that mean "I need a plumber now"
Campaigns are built around the jobs you want more of, with the town name in the ad, and searches like "plumbing school" or "DIY" removed every week.
plumber lawrenceemergency plumber lawrence nywater heater repair lawrencedrain cleaning lawrenceboiler repair lawrencelawrence plumber near me
A page that says Lawrence
Your number at the top, tap-to-call on mobile, your reviews and the towns you cover around Lawrence. One service per page: emergencies, water heaters, drains.
Towns are close together, so targeting matters
In Nassau, the next town is often a few minutes away. A loose radius quickly spills into areas you don't serve, so I target town by town and check the calls by ZIP code every month.
What it costs
From $800 a month, flat.
Management, landing page and call tracking included. Ad spend is paid to Google directly, usually $1,500 to $3,000 a month to start on Long Island. No setup fee, no % of ad spend, month to month. Full pricing.
Questions
Lawrence questions.
Do you work with plumbers in Lawrence?+
Yes. I work with plumbers and home service businesses in Lawrence and the rest of the Town of Hempstead. Everything happens remotely: the review, the setup and the monthly report, so you can start without a meeting.
Can my ads show only in Lawrence?+
Yes. Google Ads lets me target Lawrence by ZIP code (11559) or by a radius around your shop, and exclude the towns you don't serve. I usually target by ZIP code so you don't pay for clicks from the wrong side of Nassau County.
What does it cost for a Lawrence plumber?+
My fee starts at $800 a month, flat. Ad spend is paid to Google directly; for most Long Island plumbers $1,500 to $3,000 a month is a sensible start. I'll give you a figure for Lawrence in the free review.
Do I need a new website?+
No. I build a separate landing page for your ads that mentions Lawrence and the towns you cover. Your current website stays as it is.
How many calls are you missing in Lawrence?
Send me your website. Within two business days you get a short video showing where your ads lose calls and what I would fix first. Free, no commitment.
I record every review myself.If your account doesn't need me, I'll say so in the video.